The Value-Driven Approach to Sell Real Estate

– Proven in 100+ Markets

“We were really impressed with your attention to detail, your strategy and our results from your help with our sale.  Your approach seemed to be different than a lot of the other real estate agents I know.  You know, you should really try to find a way to promote that difference.”  Seller in Oakland

And… On Facebook “Look at the terrible pictures some agents take of the homes they list for sale.  I’m so glad my Real Estate Agent, did a much better job.” Seller in Newark

Or… “You know what means so much to me Remy?  That you really care. It’s not fake or BS I can tell.” Buyer in Hayward

And finally… “Remy, Did you tell everyone what a great job you did selling our home?  A lot of other agents said there was no way we would get full list price.  Not only did we get full price but you negotiated for a final sales price $35,000 over our asking price!  You need to tell everyone how you did that!”  – Seller in Berkeley

None of these conversations individually were the cause for starting this collaboration and publishing this book “The Value-Driven Approach to Sell Real Estate.” Rather, it is a consistent theme over time I’ve heard from many buyers and sellers that I have worked with.  Not just the ‘good’ stories either, but the horror stories caused by unethical and greedy agents, were a great motivator.  

While almost all real estate agents are taught to fixate on the price-driven approach to selling real estate, instead we choose to focus on ways to help homeowners extract extra (sometimes hidden) profit from the sale of their homes.  

Other agents, their sole objective is to sell the house as quickly as possible.  Quite frankly, in a market as hot as this one, a quick sale does not require a lot of extra effort – on the part of the homeowner or their agent.  

Therein lies the problem.

One has to wonder how much profit is being left on the table by trusting homeowners who have been sold a bill of goods by their price (and commission) driven agent?  

Think about this for a moment.  Hypothetically speaking, an average single-side commission on a home sale is three percent.  Three percent of $10,000 comes out to a clean $300.  Further, factor in the percentage of that $300 that the “traditional sales agent” shares with his or her broker / team (30-50%) and you are left with $150-200.  Said differently, the “traditional sales agent” in this example stands to gain just $150-200 in income by standing up to fight for an extra $10,000 on your home sale.  

Tell me, what motivation does this “traditional sales agent” have to invest hundreds of dollars of his or her own money into strategically increasing the property’s perceived value? At best, it’s a break even proposition.  Why bother, right?

Wrong. Sadly though, this is why most agents just simply choose to roll over rather than standing up to fight.  

Let’s be honest, only one person in that equation that stands to lose – You!  A dinner for two at a four-star restaurant ($150) for them vs. a newer car, a really nice vacation or a hefty $10,000 contribution to a child’s college fund for you.  I don’t have to tell you that the numbers are even more drastically weighted at say, $20,000 or $30,000.  

Real Estate Greed is Real. Can you afford to roll those dice?

It’s clear that the current model is broken.  It’s an industry largely built on self-interest.  It’s an industry starving for a new voice.  This is the very reason why we became motivated to develop a different approach and to write this book. Showing clients how to protect themselves is something that we are fiercely passionate about.  When it comes to you, your family and your financial future, I refuse to cut corners.  

Through the application and adaption of Warren Buffett’s very public and well publicized core principles, by treating a home as an investment – like a business with a stock price – we’ve uncovered a unique way to extract additional profit from any home on the market.  

You cannot control a lot of things – housing market trends, mortgage interest rates, lending requirements, what your neighbors house recently sold for  – but what you CAN control can make all the difference to how much extra profit you collect from the sale of your home.  We’ve tested it.  We’ve proven it in 100+ markets and have the data to back it up.  Homeowners that use this approach are banking bigger profits and standing on top of a much stronger foundation when selling their property.  

We’ve also read the horror stories from others who were not as fortunate; who were misled and cheated out of potential profit.  Unfortunately, these are stores that fail to make the headlines.  

At the core, this book is about one thing … avoiding the fundamental mistakes that many homeowners make either through naivety, arrogance, or greed / incompetence of the “real estate agent” that they choose to align themselves with.  This book is about arming you with the knowledge that you need to detect and protect your profit margin.  

“I wish someone would have told me that.”

Those are eight words I hope never to hear from one of my clients or worse yet, someone else who was taken advantage of by another real estate agent lacking character, ethics and standards.  

The truth is there are many top notch Realtors and Brokers.  These are the folks that I choose to surround myself with.  These are the True Top 1% of Real Estate Professionals.  But at the end of the day there are also enough bozos, clowns, white-liars and unethical agents out there that it was time for this story to be told.  

The project started months ago.  It was a simple idea born out of my personal discussions with a group of like-minded honest and ethical Realtors across the country.  This was a group built out of shared frustration with the trajectory of the real estate industry.  This was a group of individuals that despite their best individual efforts, continued to see the traditional price-driven approach to real estate fall short on a number of levels.  This was a group dedicated to innovation and change in what has historically been a slow moving and copycat industry.  It was a battle, they agreed, that was well worth the effort and expense.  

This book is just the first step in that movement.

It is a book written from a group-voice of ethical agents fighting the industry beast.  It is a collaborative effort of good will.  It is, no doubt, a book that is destined to make a marked difference in the lives and the sales results of the fortunate-few who have a copy in their hands.  

This book is not for sale.  It is a book being shared, exclusively for free, in select markets across the United States and Canada  You cannot find it in bookstores or on Amazon.  Profit, notoriety and personal-exposure are not the motives here. Rather, awareness and contribution are the dual purposes fueling this project.  These are the primary reasons I felt compelled to join this fight.  

Before I get to the backstory. This book was never devised to be a bestseller. Nor was it devised to check the bucket-list item of “author,” for any of the many collaborators. This project, also, was not the result of any one person’s research or idea. Of course, you might ask, “How can there be 100+ authors for a single book?” There can’t. But to squeeze 100+ names on the front cover of one book, trust me, looked ridiculous. The solution? Create a replicated version, for each collaborator, for distribution to family and friends in their local market. I remind you, this book is not about who wrote it. But about the ideas contained inside.

Since a home (in its simplest form) is just an investment, one person’s name kept coming up. Who’s the world’s greatest investor? Of course, Warren Buffett. After all, here is a man following the principles set out by Benjamin Graham, amassed a multibillion dollar fortune mainly through buying stocks and companies through Berkshire Hathaway. Those who invested $10,000 in Berkshire Hathaway in 1965 are above the $50-million mark today. But, more important to us, Buffett’s investing style; of discipline, patience and value has consistently outperformed the market for decades. Said different, “Those who invested their money with Berkshire Hathaway, thanks to Buffett’s approach, built on the investment principles of Benjamin Graham, knew their money would perform to standard.”

The next logical question, “Based on Buffett’s investment philosophy, could we devise an approach for the sale of real estate that could consistently beat the market?” That is to say, “Consistently sell homes at a higher price point, to maximize profit.” If this were possible, then homeowners, could have total and complete confidence that their home sale would perform above standard. The end result of that research, and testing in 100+ markets, is this book.

That’s how The Value-Driven Approach came to be.

I only have one request.  Pay it forward.  

That is all I ask.  If you have been given or gifted a free copy of this book, I’d ask you to please donate $5 to the charity or cause of your choice.  It’s strictly on the honor system and you’re the only one that will ever know.  

Besides, I did the math.  If I can give away 100 books per month and if each person donates just $5 to the charity of their choice, then indirectly this book will generate a minimum of $500 in donations every month.  Times that by 12 months and in one year, we’ll have donated $6,000 to great causes.  In two years, that’s over $12,000 and in three years over $18,000.  

Multiply that amount across the other markets where my mastermind-partners are following suit and what you have is simple: change, contribution, and people helping people; inspiring good.  

It is as easy as that.  I believe in empowering others and I believe in becoming the change we want to see.  

Common Sense Disclaimer:  This book is NOT in any way officially endorsed, or associated, or recommended by Warren Buffett, himself.  The content of this book and the “approach” discussed, is solely based on and adapted from our research of Mr.  Buffett’s very public and very well-known investment philosophy; published articles, book, interviews, etc..  All views and opinions in this book belong to the author(s) and are in no way representative of Mr. Buffett, or any of his associated companies.


Thank you ,

Remy Fortier