Lately, I’ve let myself down, by not being consistent with my writing.
I have plenty of great distractions…..
But today I’m up nice and early and getting at it! This morning I got up and took a look at the news. It’s a part of my morning routine. When all goes as planned I wake up, have coffee, read for a while. Sometimes I jump right into writing after I read and other days I take a look at news sites to gauge what’s interesting in the world today. I usually find something entertaining to write about and today is no different. Here I am reading and writing about Burger King.
Writing daily is a great habit to cultivate. I had my daily writing habit going strong for a while and then I fell off. I didn’t stop writing but I did stop doing it DAILY. Once I stop it becomes harder and harder to get that discipline back.
So I am forcing myself to focus on WHY I want to get up every day and write something.
I enjoy having an outlet for creativity.
I like to read and writing and reading go hand in hand
I’m full of stories and love to tell them
Content creation is the cornerstone of everything I do
Looking at number 4 specifically, content creation, the need for it, has come up in my conversations with others a lot lately. What is content? Content is anything you produce and share. Could be an email, a social media post, a live chat, a video, an article, or a podcast.
The more you communicate by putting out good content the better. It’s really that simple. If you want to get someone’s attention you have to give them a reason to listen.
This morning I found myself reading about Burger King. WHY??? Well, Burger King very cleverly released a video about Net Neutrality. Now if I were to make a list about companies most likely to weigh in on Net Neutrality, a very important issue, the LAST company I would think to turn to for information would be Burger King. Yet here I am talking and reading about them. And they are currently trending on all news outlets. Why? Because they created some good content.
They created a video that explains net neutrality using an example of a Whopper. In the video, customers must pay more money to get their Whopper faster. It’s a simple explanation of something we will likely all be affected by so it is relevant. The video presents the issue in a way that is easy to understand. And it’s funny, in an absurd way. It’s under 3 minutes long and currently the #2 trending video on YouTube. I guess they did something right.
Good content get’s our attention. The Burger King Video in case you want to see it.