“It’s not always about the money. Do the right thing. It will come back to you later.” ~ Ben Pearson, Owner of GreenKeys Locksmith.
Ben said those words to me in the midst of telling me a story, during our recent interview on Union City Advice Givers. A lady called him, it was nighttime, she had been in a car accident that day, and was flustered and having a terrible day.
Then she locked her keys in her car.
By the time she called Ben for help she was in tears. Ben told her it would be $80 to come and unlock her car. She told Ben, “I don’t have $80.”
Ben points out an important distinction here. She didn’t say $80 was too expensive, she said she didn’t have it. Ben chose to help her out anyway. He chose to help her at a price she could afford.
Ben is always working with his clients on their bad days. Think about the times you need a locksmith. You just fired an employee, or you had to evict a tenant. Maybe your neighbor’s house was broken into and you want to evaluate your home security. You could be scared or stressed out.
In those times a business owner who cares solely about their own profits is like nails on a chalkboard.
You’re left feeling raw and exposed.
There are so many times in my career where this same concept has governed my decisions in helping my real estate clients I help a lot of buyers with bad credit. Most of the time those buyer’s have applied for a loan and been denied. I like to sit down and review their credit. I give free advice on the steps they can take to help themselves. Several times my clients have asked me what they owe me for the time I’ve spent advising them. I always tell them I will get paid when you get your new home. In the meantime, just do the work to improve your credit.
The buyer’s that do the work always get a house eventually, every time.
There is a lot of satisfaction in helping others. It’s common theme among the featured experts that I interview on Union City Advice Givers. Putting people first is a habit for them. The most successful businesses build it right into their culture. THAT is how you end up with over 300 5 star reviews like Ben’s GreenKeys has.